Beauty blogger Kaushal Beauty garners an audience of over
548 thousand and 1.5 million for platforms Instagram and YouTube respectively. In
this image, she comments on how she refuses to edit her selfies with
applications/programs such as Facetune and Photoshop that many bloggers use to
smoothen out their skin for a flawless and blemish free look. “Putting a filter
on our selfie…gives them a distance that makes them new to us” (Walker
Rhettberg). With filters and various editing techniques being added onto one’s
selfies, the images become distortions from reality as it steers away from an
authentic representation of oneself. Kaushal demonstrates this in a subsequent
selfie post with an untouched picture of herself paired with the exact image
with a filter added to it. Although she admits to using filters for some images,
she argues that changing one’s appearance completely (such as skin lightening
or face smoothing) is not desirable. She implies her discontent to conform to
societal standards of beauty as she encourages others to not be afraid of
accepting one’s own authentic self.
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